We’re letting you in on a brand new trend in case you learn of couples who are early adopters — hiring a social media assistant to cover the wedding day.
Tech-savvy couples who want to enjoy their day unplugged, but still get the benefit of having on-the-spot images and video to share at the end of the day are turning to social media experts for help.
Enter, couples hiring their own personal social media assistant for their wedding day or sometimes called a social media concierge or wedding social media manager.
WHAT ARE WEDDING SOCIAL MEDIA ASSISTANTS
These are social media professionals and couples are coughing up extra cash for their services. A wedding social media assistant takes on the following tasks.
- Take on all the wedding-day social updates for the couple. Meaning, they takes pictures and behind-the-scenes videos so the couple can stay unplugged all day, but still have lots of unique moments that even a wedding photog might not get. This includes micro-interviews with friends and family…they can even put together a video montage for the couple to enjoy after they leave. It could even work for the wedding social media assistant to capture a greeting from each guest, creating a virtual guest book!
- Post to social media on behalf of the couple, but only if they want that.
- They can even live-stream elements to share with people who aren’t there.
We all know that lots of pictures are typically shared by guests who attend the wedding. But, here’s the thing…couples lose control over the narrative. The wedding hashtag is now full of selfies from guests and not a lot of pretty or meaningful moments. As a result, less of the story is shared on how the day unfolded, the beautiful details, the moments that the couple wants everyone to see and remember.
PERKS OF USING A WEDDING SOCIAL MEDIA ASSISTANT
- Couples get to stay focused on enjoying the day.
- Couples get behind-the-scenes moments and photos to share immediately on social or simply enjoy as an additional keepsake.
- They are usually great at capturing moments on phones in creative ways, plus they usually have filters and tools to create fun gifs or memes, etc., that can be so worth it!
- Helps couples save time trying to take pics at their own reception or being sad that you didn’t…or trying to ask everyone to text their pics to you.
WHERE TO FIND A WEDDING SOCIAL MEDIA ASSISTANT?
- Wedding planners, you might be asked if you can help find a local person (or maybe you have the right social savvy assistant planner on staff that would be perfect for the job)!
- Know someone who is amazing at social media or works in the field, ask them if they’d be up for it, offer to pay them of course or see if they have someone they’d recommend.
- Look (Google the interwebs) for local social media assistants and strategists in your area. There are many entrepreneurs that do work like this for professional clients — that’s essentially the same thing.
HOW MUCH DOES A WEDDING SOCIAL MEDIA ASSISTANT COST?
The average rate can range depending on scope of coverage and time frame engaged but you can expect to pay on average between $1300 – $3000 for a wedding social media assistant.
COMPANIES OFFERING WEDDING SOCIAL MEDIA SERVICES
A quick search for us revealed a wedding social media concierge service (based out of NY) called Maid of Social. Their insta bio says it all… “Because the day you spent 14 months planning should be seen by the world {in real time!}”.
